I receive calls all the time from people who want to buy a house; the only problem is the home isn’t for sale. This is more common than you might think, and it stems from the massive shift that has taken place in the real estate industry. Real estate has gone digital, and with that change came two major challenges.
First is the quantity of information made available. Real estate companies know that if you can’t find the information you seek, you will go to a different website. This drives companies to publish data as quickly as possible resulting in the spread of inaccurate information. Websites that tend to be quantity based are the goliaths Zillow and Trulia.
The second challenge in the digital arena is the quality of information being presented. It is impossible for a website to be 100% accurate, but there are some sites that are more accurate than others. Realtor.com is consistently rated one of the most accurate web based tools. This is because Realtor.com draws from nearly every single MLS (Multiple Listing Service) in the country and updates the information every 15 minutes. Consumer affairs gave Realtor.com 4 stars whereas Zillow only earned 1.5 stars for accuracy.
When researching real estate it is important to know that there isn’t a single website for everyone’s needs. This is where Realtors come in. Realtors bridge the gap between quantity AND quality information.
The next time you are researching real estate, write down the addresses that interests you and call your local Realtor. When working with a real estate professional who has intimate knowledge of your area, that Realtor should be able to provide you with accurate information. What’s more, they can show you the home and help you with your purchase, and this is something even the best website can’t offer.
John Jennings, III
John Jennings, III is a licensed Realtor® who works for Mid State Realty in Coalinga, CA. For more articles like this one go to johnjenningsrealtor.com. John can be reached at firstname.lastname@example.org and (559) 970-4312.